Unmarried Women Hit Much Harder by Recession
Since the recession began in December 2007, according to the Bureau of Labor Statistics, 6 million jobs have been lost with unmarried women taken a large hit.
“While the country’s economic decline has touched all Americans, its effect on unmarried women has been devastating,” said Page Gardner, President and Founder of Women’s Voices Women Vote (WVWV). The Bureau of Labor Statistics March unemployment rate for unmarried women stands at 9.6%.
She said as a woman business owner and advocate of women everywhere, I absolutely believe the timing is ripe for women to decrease that unemployment rate.
Why? There is a severe shortage of talent in the labor pool, women graduate from college and have far more degrees than men and finally there has been more money, programs and concentration placed on ‘Work Life Balance’.
Having work life balance is one of the primary factors that keep women from leaving companies. Another powerful tool that women have and don’t use to their advantage is their buying power; women account for and influence over 83 percent of all buying decisions, that’s a lot of buying power.
My feeling is if a woman can keep you in business, she can help run your business. Women know why women buy and how to convince them to buy more. They are the walking, breathing psychology behind buying. They also lead with both sides of the brain, exhibiting both the analytical as well as the creative.
Women with the knowledge that companies do better when you work there and the number of companies that need to be rebranded, restructured, reorganized or brought back from the brink of death.
Being unemployed can be the perfect time to reflect, re-evaluate, rejuvenate and create the career you really want, deserve and can most definitely have at a company that’s in desperate need of your talent.
How many women do you know who absolutely hate their jobs? Their job has or is causing them physical illness, depression, extreme stress and unhappiness; yet, they hold on to it for dear life.
What better time than during a temporary lay-off to discover your skills, talent and passion and learn how to quantify, package and sell it in a whole new way.
Anything I Missed?
There you go guys, take all these points into account when entering the stock market.
And now I’d like to hear from you:
Or maybe you have a question.
Either way, let me know by leaving a comment below right now.